The book Artrepreneur – Artist + Entrepreneur = Artrepreneur. Today, more than ever before, creative professionals from all creative domains are beginning to realize that in order to pursue a creative career you need to think like an entrepreneur. Yet as we discover in this book, the motivating factors between what drives an entrepreneur and an Artrepreneur differ greatly. For one, Artrepreneurs are not always in it for the money. On the contrary, they are often driven by raw passion and the desire to create. This drive usually creates tension between maintaining authenticity and creativity as an artist, and administrating a business, which is you. In essence, this book is about assisting creative professionals to understand that they are the business and not only the artist. It is about the intersection between being an artist and being an entrepreneur, hence the title of the book. Part self-help, part coaching, part delve-into-your-soul-to-find-the-real-you. Why? Because without the real you, art will always be a copy and never a creation.
About the Author
Lukas de Beer completed his Master’s degree (MPhil Management Coaching) at the Stellenbosch University’s Business School. Specializing in Artrepreneurial Coaching, he explored in his thesis the role of coaching as a supporting intervention in the life of creative people within the South African Music Industry. Based on his research, he developed the Transformational Artrepreneur ™ workshop aimed at addressing the issues creative people face both personally and professionally. In 2008 Lukas completed a Certificate in Music Marketing and Management from WITS University. He also holds an Honours Degree in Theology at the University of Johannesburg. In 2014 he released his debut album STORM OP JUPITER that was nominated for a GHOEMA 2015 award for BEST NEWCOMER. The album is available in stores and online. From 2010 to 2013 Lukas headed the Music and Arts Department at a Performing Arts Academy in Somerset West, where he developed the music curriculum and presented subjects which included Songwriting, Music Business, and Music Philosophy. Between 2012 and 2014 Lukas was anchor presenter of the breakfast show on Radio Cape Pulpit 729AM, in Cape Town. In 2015 Lukas, along with producer and songwriter Helmut Meijer launched StoneBear & Mayor Records, a boutique record label where they focus on developing local talent for the international market. He resides in Somerset West with his wife, a medical doctor, and their three children.

Lucas de Beer

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